This aluminum sculptural signage was constructed for jack White's record company, Third Man Records while Christian was at Litmus with Tony Linder. We were approached by White's company to construct a temporary tower for a SXSW pop-up store at Frank in downtown Austin. After some discussion, we convinced the client that rather than building something disposable, we could do a reconfigurable setup that would be portable and re-used at other events. The result was this tower that Jack loved so much, it now resides on his headquarters up in Nashville. Since landing in Nashville, it has made it into national media and has been spotted in Time Magazine, on the Colbert report, on American Pickers and several other news outlets. Constructed at Litmus Industries.